Planning to invest in a CRM? Great decision!
According to a study by Nucleus Research, businesses can see an average ROI of $8.71 for every dollar invested in a CRM.
With email marketing CRM tools becoming an essential component of marketing strategies, it's crucial to choose the right features that can help maximize results.
In this guide, we’ll cover the 9 key to consider when choosing the best Email Marketing CRM Features for your business specially for upcoming 2025, backed by industry insights and expert recommendations.
Let’s dive in!
What is an Email Marketing CRM?
An Email Marketing CRM is a powerful, all-in-one solution that allows businesses to manage their email marketing, sales, and customer service from a single platform. This eliminates the hassle of switching between multiple tools, enabling better workflow efficiency, improved collaboration, and faster results. With such a tool, you can personalize your communication, automate campaigns, and get deeper insights into your audience—all in one place.
Why These Matters:
Email marketing matters because it enables direct engagement with customers, fosters loyalty through personalized content, and is cost-effective for reaching broad audiences.
It drives conversions by delivering targeted campaigns and provides valuable analytics that help businesses refine their strategies, crucial for nurturing leads and supporting growth in a competitive market.
Gartner’s research shows that CRM software revenue reached nearly $80 billion in 2023, indicating the growing reliance on these platforms to drive business growth and maintain competitive advantage.
9 Features to Look for in an Email Marketing CRM
1. Email Templates and Easy-to-Use Editor
A robust CRM should come with a library of professionally designed templates that are easy to customize using a drag-and-drop editor. These templates must be responsive, ensuring your emails look great on all devices.
Research Insight: According to Litmus, 71% of people will delete an email immediately if it doesn’t display correctly on their device. This makes responsive templates a must-have.
Pro Tip: Select a CRM that offers templates categorized by use case, such as newsletters, promotional emails, and lead nurturing sequences. This saves time and ensures that your email is optimized for your specific goal.
Suggested CRM: Doplac CRM offers over 500 responsive templates and an intuitive editor that simplifies creating beautiful, branded emails in minutes.
2. Email Address Verification
Your email list is only as good as its quality. A built-in email verifier ensures that your emails reach valid addresses, reducing bounce rates and protecting your sender reputation.
Industry Insight: HubSpot found that high bounce rates can lead to a 5% decrease in email deliverability over time, which can severely impact your campaigns.
Pro Tip: Regularly clean your email list to maintain a healthy sender reputation and improve your open rates.
Suggested CRM: Doplac CRM includes a free email verifier that performs multi-step verification to ensure your list remains high-quality and up-to-date.
3. Segmentation and Personalization
Personalization is no longer optional—it’s expected. According to Experian, personalized emails deliver 6x higher transaction rates. Your CRM should support advanced segmentation based on demographics, behavior, and engagement to tailor content for each group.
Industry Insight: McKinsey’s research indicates that 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when personalization isn’t available.
Pro Tip: Start with basic segments like location or purchase history and gradually add more granular data as you refine your campaigns.
Suggested CRM: Doplac CRM’s segmentation feature enables you to easily create groups for precise targeting and integrates with its dynamic content capabilities for real-time personalization.
4. Email Sequence Automation
Automation is where the magic happens! Automated sequences (emails triggered by user actions) ensure you’re engaging with your audience at the right time. This saves time and keeps your leads moving through the funnel.
Industry Insight: McKinsey’s research indicates that 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when personalization isn’t available.
Expert Tip: When setting up sequences, map out your customer journey first. Identify key touchpoints where automation can enhance the experience, such as onboarding, post-purchase follow-ups, or re-engagement.
Suggested CRM: Doplac CRM offers pre-built Automation workflows that simplify creating complex sequences, so you can focus on optimizing customer experiences.
5. Email Scheduling and Send Time Optimization
Timing is everything. Scheduling emails in advance allows for better planning, but Send Time Optimization (STO) goes one step further by analyzing recipient behavior to send emails when they’re most likely to be active.
Industry Insight: Campaign Monitor found that emails sent at the right time are 30% more likely to be opened.
Pro Tip: Use STO to reach international audiences at their local times. Consider sending during peak engagement windows, like mid-morning on weekdays.
Suggested CRM: Doplac CRM’s STO feature helps maximize your reach by delivering emails when your audience is most likely to engage.
6. A/B Testing Capabilities
Email A/B testing allows you to experiment with different variations of your content to see which performs better. This helps optimize everything from subject lines to CTAs, improving your results over time.
Industry Insight: According to HubSpot, companies using A/B testing see up to a 127% increase in click-through rates by optimizing email elements.
Pro Tip: Start by testing one variable at a time (e.g., subject line or CTA) to get clear insights, and apply these learnings to future campaigns.
Suggested CRM: Doplac CRM provides user-friendly A/B testing tools that offer in-depth reports, so you can easily pinpoint what works best for your audience.
7. In-Depth Analytics and Reporting
You can’t improve what you can’t measure. Your CRM should offer advanced analytics and reporting to track key metrics like open rates, click-through rates (CTR), and ROI.
Industry Insight: Data from DMA shows that email analytics are crucial for refining campaigns, as 80% of marketers say they optimize based on metrics from past campaigns.
Pro Tip: Focus on actionable metrics—open rates show interest, CTR reveals engagement, and conversions indicate ROI. Use these insights to guide your next steps.
Suggested CRM: Doplac CRM’s robust analytics dashboard provides a clear view of all your Key Metrics, helping you refine your strategy with ease.
8. Scalability
As your business grows, so will your needs. Choose a CRM that offers scalable pricing plans and the ability to handle increased data, email volume, and automation complexity.
Industry Insight: According to Salesforce, 66% of small businesses plan to adopt a scalable CRM to support growth over the next 12 months.
Pro Tip: Look for flexible plans that allow you to upgrade features as needed without disrupting your current workflow.
Suggested CRM: Doplac CRM’s flexible plans grow with your business, offering affordable options for small businesses and powerful tools for larger teams.
9. Seamless Integration with Other Tools
Your CRM should integrate effortlessly with your existing tools—whether it’s your eCommerce platform, social media channels, or lead generation software. This eliminates manual data entry, saves time, and enhances your workflows.
Industry Insight: Forrester found that businesses with seamless CRM integration achieve 27% higher sales win rates.
Pro Tip: Ensure your CRM can connect with key tools like Shopify, Zapier, and Google Analytics to maximize its functionality.
Suggested CRM: Doplac CRM offers integrations with a wide range of platforms, ensuring smooth data flow and better cross-platform collaboration.
Will Considerable for 2025?
As we approach2025,
the significance of advanced Email Marketing Features will only increase due to the evolving digital landscape and changing consumer behaviors.
Personalization and automation will remain crucial, enabling brands to deliver tailored content at scale, while interactive elements such as embedded videos and surveys will enhance user engagement.
Enhanced analytics will provide deeper insights, allowing marketers to refine strategies in real time.
Additionally,
artificial intelligence will play a pivotal role in optimizing send times and segmenting audiences, improving efficiency and conversion rates.
As privacy regulations tighten, features that ensure compliance and data security will also gain prominence.
Together, these capabilities will empower businesses to build stronger connections with their audiences and drive meaningful results in an increasingly competitive market.
Final Thoughts: Choosing the Right Email Marketing CRM
Selecting the right Email Marketing CRM can be a game-changer for your business. By focusing on these 9 key features—backed by research and expert tips—you can streamline your campaigns, personalize at scale, and achieve better results.
Looking for an all-in-one solution that checks all these boxes? Doplac CRM provides all the major features mentioned here in a single platform, making it a powerful tool to drive your business growth.
Ready to supercharge your email marketing strategy? Explore
Doplac CRM today and see how it can transform your campaigns and boost your ROI.
