The white label software business is indeed on the rise! Here are some key statistics from ongraph that highlight its growth:
- 73% of businesses incorporate white-label solutions into their workflow. This allows companies to offer customized services without the long development times and costs.
- 90% of businesses report improved efficiency by implementing white-label apps.
- 59% of small businesses adopt white-label solutions primarily for cost savings.
- 62% of businesses see improved customer engagement after implementing white-label apps.
- The SaaS market, which includes white-label software, is projected to reach $325.84 billion by 2028 with a 6.2% annual growth rate.
What Is White-Label Marketing
Key Factors to Choose best White-Label Tools
Because White Label Marketing tools need Quality to serve it for the consumer, you have to know some facts before choosing a Provider. According to my experience and research, I found some prospecting considerations to selecting a white Label Marketing tool, which is followed.
Doplac has all the flexibility to make it best White Label CRM platform. Watching this video will help you to understand White label and how to do it for your own marketing business.
5 Best Provider for Resale
If you want an Inbound white-label marketing tools for your Digital Agency like Digital Marketing, Ui/UX, Web Development anything like that, you can save a lot of time by automating chores that you do over and over again.
Platforms like Mailchimp make email marketing easier by offering pre-made templates and automatic campaigns.
Also, tools like Google Analytics allow you to quickly create detailed reports. You can schedule posts with Hootsuite and see how your posts are performing in real-time, allowing you to make changes.
According to recent data from invespcro, businesses using marketing automation see a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. [source]
So, it's essential to choose the right white-label tools for marketing companies to speed up their business growth!
1. Active Campaign
Active Campaign is a powerful white-label email marketing tool with a lot of automatic features, lead capture forms, and CRM tools that businesses and agencies can use.
It gives clients a distinctive experience by letting them change the design for each account. Also, it has many automation features and can connect to many simple apps.
Key Highlights
Customizable White Label
The ActiveCampaign platform lets you customize every account separately so you can brand it with your organization's logo. For a unique look, users can switch the name, the logo, and the HTML/CSS code.
Using this feature, you can also remove ActiveCampaign links and buttons, making the client experience smooth and personalized.
We’ve scoured top review platforms like G2, Trustpilot, Product Hunt, and AppSumo to bring you the most authentic customer feedback. Here’s a standout review from G2, where a user highlights the white-label capabilities of ActiveCampaign:
his review perfectly captures why ActiveCampaign is a top choice for agencies seeking a powerful, customizable white-label CRM.
Email Marketing
The great thing about ActiveCampaign is that it makes creating and sending emails easy. It also has many marketing automation tools and lead-gathering forms that can be used to build email lists.
Customer Relationship Management (CRM)
With this tool CRM, tracking sales and contacts with clients is easier.
It has automation tools for handling sales funnels, workflows, and groups of customers. This feature organizes and speeds up client exchanges, leading to better customer relationships.
Website Builder
Automation Tools
The powerful ActiveCampaign automation tools enable you to automate sales processes. These features also allow you to keep track of customer contacts and divide them easily.
Integrations
It has many choices for integrating with well-known tools and platforms. These integrations connect ActiveCampaign with existing apps and systems, improving marketing and sales.
User Interface
2. Go High Level
Go High Level is a game-changing white-label CRM and marketing automation platform designed specifically for agencies. It combines CRM, email marketing, automation, and client management into one seamless tool, making it a top choice for digital agencies looking to streamline operations and deliver a branded experience to clients.
Key Highlights
Customizable White Label
All-in-One Marketing Automation
Client Management & CRM
Website & Funnel Builder
Reputation Management
A unique feature of Go High Level is its reputation management tool, which allows agencies to monitor and respond to client reviews across multiple platforms, enhancing client satisfaction and online presence.
Integrations
The platform integrates with popular tools like Zapier, Facebook, Google Ads, and more, ensuring seamless connectivity with your existing tech stack.
User Interface
Go High Level’s intuitive interface is designed for ease of use, making it accessible for both technical and non-technical users. Its dashboard provides a clear overview of all client activities, simplifying agency operations.
3. Doplac CRM
Doplac CRM offers a best solution for digital agencies, combining marketing, sales, and automation in one unified platform. Over 100 companies trust Doplac CRM to ensure GDPR compliance and end-to-end encryption.
Key Highlights
Customizable White Label
Doplac CRM is a robust white-label CRM that began its journey in October 2024 and quickly gained traction, attracting over 2,500 agencies by December 2024. Its fully customizable white-label features allow agencies to rebrand the platform with their logo, colors, and domain, delivering a seamless and professional client experience. This flexibility, combined with its powerful CRM tools, makes Doplac a top choice for agencies seeking scalability and branding control.
Even though Doplac CRM is a relatively new player, it has already made waves in the agency world. By December 2024, it gained over 2,500 agency users, and reviews are starting to pour in on platforms like AppSumo, G2, and Product Hunt. Here’s a standout review from AppSumo that highlights its white-label capabilities:
Marketing & Client Acquisition
Includes tools for B2B lead generation, social media automation, and cold outreach. By using its B2B lead generation tools, digital agencies can identify and target potential clients more easily.
Agency Management
Features client relationship management, invoicing, project management, and client collaboration. It allows digital agencies to track progress in real time, ensure transparency, and automate workflows for their clients.
Customer Relationship
Easily Customizable Client Portal
Data Security and Compliance
Ensure compliance with GDPR regulations, safeguarding client data privacy and maintaining trust. Encrypt sensitive client information and communications to protect against unauthorized access and breaches.
4. ClickUp
ClickUp is a powerful, multi-functional tool for businesses and digital marketing agencies.
It combines powerful project management and marketing tools into a single dashboard, making it easier to manage -
- Workflows
- Track tasks
- Collaborate
- Monitor social media projects.
Key Highlights
Customizable White Label
Business Collaboration
Custom Views
You can choose from more than 15 different views, such as a list, a board, or a Gantt chart. This gives teams a choice in how they see and handle their tasks and projects.
Editable Templates
It provides a large number of templates, including content guides and marketing plans. So that solutions can be made to fit a variety of marketing requirements.
White Labeling
This feature is available on the Enterprise plan. Agency logos and custom colors can be added to make the platform more consistent for clients.
5. Vendasta
Vendasta is a white-label platform that integrates AI for digital marketing agencies. It has a huge selection of digital marketing tools and services that agencies can sell under their name.
A complete set of tools helps agencies grow through marketing automation, sales, CRM, and project management.
Key Highlights
Customizable White Label
Vendasta CRM excels in delivering a fully customizable white-label experience, making it a top choice for agencies and businesses. The platform allows you to rebrand every aspect, from logos and colors to domain names, ensuring a seamless and professional client experience. Combined with its robust CRM tools, marketing automation, and reputation management features, Vendasta empowers agencies to offer a polished, branded solution that builds trust and strengthens client relationships.
AI-based Platform
It has Advanced AI-based features. AI tools help with talking to-
- Customers
- Reviewing their answers
- Customizing emails
- Improving pay-per-click (PPC) campaigns
- Managing business listings.
Online Training Library
It provides a lot of training materials to help agencies get the most out of the platform.
Branding
Vendasta allows agencies to customize their platform and services with their logos and colors.
Variety of Products
Vendasta's Marketplace has more than 250 goods and services specifically made for small businesses. so agencies can offer a wide range of options.
Reporting via Email
Complete marketing reports can be sent straight to customers' inboxes. So they don't have to be in cumbersome PDF format or on the web.
Client-specific Reports
The white-label feature allows agencies to create the same report for multiple customers at the same time.
Who Should Use These Tools?
White-label marketing tools are a game-changer for a wide range of professionals and businesses. Whether you’re an established agency or just starting out, these tools can help you streamline operations, reduce costs, and scale services effectively. Here’s a closer look at who benefits most:
1. Small and Medium Digital Agencies
Why They Benefit:
2. Freelancers and Solopreneurs
Why They Benefit:
- Example: A freelance marketer can use a white-label marketing automation platform to schedule client campaigns and track performance seamlessly. They can also sell the tools to their clients and earn permanent Passive Income.
3. Agencies Focused on Scaling Services
Why They Benefit:
4. Startups with Limited Budgets
Why They Benefit:
5. Agencies Targeting Custom Branding
Why They Benefit:
6. Agencies Managing High-Volume Clients
Why They Benefit:
In A Nutshell
Choosing the right white-label marketing tool is crucial for agencies looking to scale, streamline operations, and deliver a seamless branded experience to clients. From the all-in-one capabilities of Go High Level to the advanced automation of ActiveCampaign and the rapid rise of Doplac CRM, there’s a solution for every agency size and need.
Choosing the right white-label marketing tool is crucial for agencies looking to scale, streamline operations, and deliver a seamless branded experience to clients. From the all-in-one capabilities of Go High Level to the advanced automation of ActiveCampaign and the rapid rise of Doplac CRM, there’s a solution for every agency size and need.
