Top 5 White Label Marketing Tools to Scale Your Digital Agency in 2025

Are you ready to scale your digital agency without the hassle of building tools from scratch? White-label marketing software empowers agencies to deliver enterprise-level services while keeping costs low and operations efficient.

The white label software business is indeed on the rise! Here are some key statistics from ongraph that highlight its growth: 

  1. 73% of businesses incorporate white-label solutions into their workflow. This allows companies to offer customized services without the long development times and costs.
  2. 90% of businesses report improved efficiency by implementing white-label apps.
  3. 59% of small businesses adopt white-label solutions primarily for cost savings.
  4. 62% of businesses see improved customer engagement after implementing white-label apps.
  5. The SaaS market, which includes white-label software, is projected to reach $325.84 billion by 2028 with a 6.2% annual growth rate.


These statistics show that white-label software is becoming an essential tool for businesses looking to innovate and grow efficiently. Are you considering using white-label software for your business?

In this guide, we’ll uncover the top 5 white-label marketing platforms that are transforming the way agencies operate in 2025.

What Is White-Label Marketing

For digital agencies, staying ahead of the curve means offering top-notch services without the hassle of developing everything from scratch. This is where white label inbound marketing software comes into play. But what exactly is white label marketing?

White label marketing refers to the practice of using software or services created by one company but rebranded and sold by another as their own. This allows digital agencies to provide a full suite of marketing solutions under their own brand, enhancing their portfolio without the need for extensive development resources.

Key Factors to Choose best White-Label Tools

Because White Label Marketing tools need Quality to serve it for the consumer, you have to know some facts before choosing a Provider. According to my experience and research, I found some prospecting considerations to selecting a white Label Marketing tool, which is followed.

  • Customization Options: Ensure the platform allows branding with your agency's logo, domain, and style.
  • Automation Capabilities: Look for advanced tools for email campaigns, lead nurturing, and CRM.
  • Integration Compatibility: Check for seamless integration with platforms like WordPress, Shopify, or Google Analytics.
  • Customer Support: Opt for providers offering robust support, including live chat, training, and onboarding assistance.
  • Pricing Flexibility: Evaluate whether the pricing structure aligns with your agency's growth goals.
  • Doplac has all the flexibility to make it best White Label CRM platform. Watching this video will help you to understand White label and how to do it for your own marketing business.

    5 Best Provider for Resale

    If you want an Inbound white-label marketing tools for your Digital Agency like Digital Marketing, Ui/UX, Web Development anything like that, you can save a lot of time by automating chores that you do over and over again.

    Platforms like Mailchimp make email marketing easier by offering pre-made templates and automatic campaigns. 

    Also, tools like Google Analytics allow you to quickly create detailed reports. You can schedule posts with Hootsuite and see how your posts are performing in real-time, allowing you to make changes.

    According to recent data from invespcro, businesses using marketing automation see a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. [source]

    So, it's essential to choose the right white-label tools for marketing companies to speed up their business growth!

    Active Campaign

    Active Campaign is a powerful white-label email marketing tool with a lot of automatic features, lead capture forms, and CRM tools that businesses and agencies can use.

    It gives clients a distinctive experience by letting them change the design for each account. Also, it has many automation features and can connect to many simple apps.

    Active Campaign White label opportunity

    Key Highlights

    Customizable White Label

    The ActiveCampaign platform lets you customize every account separately so you can brand it with your organization's logo. For a unique look, users can switch the name, the logo, and the HTML/CSS code.

    Using this feature, you can also remove ActiveCampaign links and buttons, making the client experience smooth and personalized.

    Email Marketing

    The great thing about ActiveCampaign is that it makes creating and sending emails easy. It also has many marketing automation tools and lead-gathering forms that can be used to build email lists

    Customer Relationship Management (CRM)

    With this tool CRM, tracking sales and contacts with clients is easier. 

    It has automation tools for handling sales funnels, workflows, and groups of customers. This feature organizes and speeds up client exchanges, leading to better customer relationships.

    Website Builder

    You can customize a landing page with ActiveCampaign's page builder. People who know HTML and CSS have more editing choices to customize landing pages, which can help marketing campaigns.

    Automation Tools

    The powerful ActiveCampaign automation tools enable you to automate sales processes. These features also allow you to keep track of customer contacts and divide them easily.

      Integrations

      It has many choices for integrating with well-known tools and platforms. These integrations connect ActiveCampaign with existing apps and systems, improving marketing and sales.

        User Interface

        Anyone can easily use the app's interface. Users of all technical levels can easily use this feature to benefit from the platform.

        Positive Aspects

        Negative Aspects

        • 870+ integrations, including Shopify, WordPress, Paypal, Facebook, and Zapier
        • Includes CRM for managing clients and team activities
        • Advanced automation tools for creating workflows, funnels, and segmentation
        • Highly customizable with options to change domains, logos, and HTML/CSS
        • Excellent customer support
        • Steep learning curve for some tools
        • Limited email reporting capabilities
        • Difficult integration with non-standard apps

        2. Metrics Watch

        Metrics Watch is the perfect tool for digital marketing companies who are looking for easier reporting. You can send branded marketing reports straight to your clients' inboxes with this easy-to-use tool.

        Matrix Watch White Label

        Key Highlights

        Reporting through email

        Clients can receive complete marketing reports by email directly from the tool. This way, clients get updates right in their inboxes instead of bulky PDF reports.

        Ready-made Templates

        You can create reports right away with Metrics Watch's ready-made templates. These templates cover different parts of marketing analytics. This makes it easier for users to put together and send results quickly.

        Branding Options

        Analytics Watch users can customize their reports by changing the branding.

        This includes picking colors that match the client's brand and putting their logo on the papers. For clients, this feature helps them present a unified and professional look.

        Real-time Alerts

        The platform lets you get real-time alerts for essential data. Users can set up alerts to get instant updates on changes or milestones in their marketing campaigns.

        This enables them to handle and make decisions before they happen.

        Multi-client Reports

        Using Analytics Watch, companies with many accounts can create white-label reports for multiple customers. This makes it easier to make reports and send them to clients.

        Positive Aspects

        Negative Aspects

        • Quick and straightforward implementation.
        • Responsive support team is available via live chat.
        • Stay updated with immediate notification
        • Requires assistance from customer support.
        • Some users may find design customization options restrictive.

        3. Doplac CRM

        Doplac CRM offers a best solution for digital agencies, combining marketing, sales, and automation in one unified platform. Over 100 companies trust Doplac CRM to ensure GDPR compliance and end-to-end encryption.

        Doplac White Label CRM Fetures

        Key Highlights

        Marketing & Client Acquisition

        Includes tools for B2B lead generation, social media automation, and cold outreach. By using its B2B lead generation tools, digital agencies can identify and target potential clients more easily.

        Agency Management

        Features client relationship management, invoicing, project management, and client collaboration. It allows digital agencies to track progress in real time, ensure transparency, and automate workflows for their clients.

        Customer Relationship

        It offers email marketing, live chat support, client profiling, and automation capabilities. Doplac CRM streamlines agency workflows with its client relationship management, billing, project management, and collaboration tools. Also You can use their CMS to build 100+ websites with a powerful hosting.

        Easily Customizable Client Portal

        Enable clients to access project updates, documents, and reports securely through a branded portal. Simplify file sharing and document management between agency and clients, ensuring transparency and collaboration.

        Data Security and Compliance

        Ensure compliance with GDPR regulations, safeguarding client data privacy and maintaining trust. Encrypt sensitive client information and communications to protect against unauthorized access and breaches.

        Positive Aspects

        Negative Aspects

        • All-in-one solution tailored for digital agencies.
        • GDPR compliant with strong data privacy measures.
        • Flexible to support agency growth without additional costs.
        • Easy customization to align with your agency’s branding.
        • Pricing may be higher than individual tool subscriptions.
        • May require some time to fully integrate into existing workflows.

        4. ClickUp

        ClickUp is a powerful, multi-functional tool for businesses and digital marketing agencies. 

        It combines powerful project management and marketing tools into a single dashboard, making it easier to manage -

        • Workflows
        • Track tasks
        • Collaborate
        • Monitor social media projects.

        Ckickup White Label Features

        Key Highlights

        Business Collaboration

        Provides excellent tools for working together, like tagging people and centralized communication. These are necessary for managing projects at the business level.

        Custom Views

        You can choose from more than 15 different views, such as a list, a board, or a Gantt chart. This gives teams a choice in how they see and handle their tasks and projects.

        Editable Templates

        It provides a large number of templates, including content guides and marketing plans. So that solutions can be made to fit a variety of marketing requirements.

        White Labeling

        This feature is available on the Enterprise plan. Agency logos and custom colors can be added to make the platform more consistent for clients.

        Positive Aspects

        Negative Aspects

        • Tracks tasks, collaborates, and manages projects.
        • Offers templates for marketing plans and content calendars.
        • Facilitates effective team collaboration and communication.
        • Over 15 customizable views (e.g., list, board, Gantt) for project visualization.
        • Highly rated on platforms like G2 and Capterra.
        • Mobile apps don't have all the features.
        • Enterprise plans only offer full white labeling.
        • Users may find initial setup and customization challenging.

        5. Vendasta

        Vendasta is a white-label platform that integrates AI for digital marketing agencies. It has a huge selection of digital marketing tools and services that agencies can sell under their name.

        A complete set of tools helps agencies grow through marketing automation, sales, CRM, and project management.

        Vendasta White Label

        Key Highlights

        AI-based Platform

        It has Advanced AI-based features. AI tools help with talking to-

        • Customers
        • Reviewing their answers
        • Customizing emails
        • Improving pay-per-click (PPC) campaigns
        • Managing business listings.

        Online Training Library

        It provides a lot of training materials to help agencies get the most out of the platform.

        Branding

        Vendasta allows agencies to customize their platform and services with their logos and colors.

        Variety of Products

        Vendasta's Marketplace has more than 250 goods and services specifically made for small businesses. so agencies can offer a wide range of options.

        Reporting via Email

        Complete marketing reports can be sent straight to customers' inboxes. So they don't have to be in cumbersome PDF format or on the web.

        Client-specific Reports

        The white-label feature allows agencies to create the same report for multiple customers at the same time.

        Positive Aspects

        Negative Aspects

        • Various templates are available, such as content calendars and marketing plans.
        • Provides instant notifications for critical metrics.
        • An all-in-one CRM, sales, and marketing automation platform.
        • Offers live chat support for user assistance.
        • Users find the backend interface challenging to use.
        • Some of the services are reporting quality problems.

        Who Should Use These Tools?

        White-label marketing tools are a game-changer for a wide range of professionals and businesses. Whether you’re an established agency or just starting out, these tools can help you streamline operations, reduce costs, and scale services effectively. Here’s a closer look at who benefits most:

        1. Small and Medium Digital Agencies

        Why They Benefit:

        Small and medium-sized agencies often lack the resources to build proprietary tools. White-label solutions provide them with enterprise-grade functionality at a fraction of the cost, allowing them to compete with larger firms.

        Example: A growing agency can use a white-label CRM to manage client relationships without investing heavily in software development.

        2. Freelancers and Solopreneurs

        Why They Benefit:

        For freelancers managing multiple clients, white-label tools simplify tasks like email marketing, social media management, and reporting. By branding these tools under their own name, freelancers can present themselves as full-service professionals.

        • Example: A freelance marketer can use a white-label marketing automation platform to schedule client campaigns and track performance seamlessly. They can also sell the tools to their clients and earn permanent Passive Income. 

        3. Agencies Focused on Scaling Services

        Why They Benefit:

        Agencies looking to expand their offerings without hiring additional staff or building tools from scratch can use white-label platforms to add new services instantly. From CRM and email marketing to social media automation, these tools enable agencies to scale efficiently.

        Example: An agency specializing in SEO can start offering email marketing services using a white-label email automation tool.

        4. Startups with Limited Budgets

        Why They Benefit:

        Startups can leverage white-label tools to provide comprehensive marketing solutions without the upfront investment in developing proprietary software. This allows them to allocate resources to core business activities.

        Example: A startup in the e-commerce sector can use white-label inbound marketing software to automate customer engagement while focusing on product development.

        5. Agencies Targeting Custom Branding

        Why They Benefit:

        Agencies that prioritize building their brand identity can use white-label tools to deliver services under their own branding, creating a cohesive client experience. This is especially useful for agencies working with premium clients who expect a branded interface.

        Example: A luxury marketing agency can use a white-label CRM with custom logos and colors to maintain a high-end look for their clients.

        6. Agencies Managing High-Volume Clients

        Why They Benefit:

        For agencies handling multiple clients, white-label tools simplify operations by offering features like multi-client dashboards, automated workflows, and real-time reporting.

        Example: A social media agency managing 20+ accounts can use a white-label social media scheduling tool to plan posts and track performance for all clients in one place.

        In A Nutshell

        White-label marketing software equips agencies with the tools to scale services, automate workflows, and enhance client satisfaction—all under their own brand. By choosing the right platform, agencies can focus on delivering value to clients while staying ahead of the competition. 

        Ready to transform your agency with the best white-label solutions? Try Doplac CRM and discover how it can revolutionize your operations with its all-in-one platform. Take advantage of our free trial today!

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